LOS ANGELES - The second annual F.A.M.E. Awards on Saturday night benefited from a host of sponsorship support.
This year for the first time a trio of Gold sponsors - HotMovies.com , Erotica LA and IMLive.com – joined forces with F.A.M.E. Executive sponsors Genesis Magazine, Adam & Eve, WantedList.com and AVN, to raise the level of the event held on the main stage.
Hotmovies.com, an industry leader in the video-on-demand market, inserted free 30-minute cards inside all the F.A.M.E. Awards programs. The cards included a list of "frequently asked questions" on the back, outlining the company's pay-per-minute program. Meanwhile, IMLive.com, one of the largest webcam sites in cyberspace, spearheaded the live webcast of the show and also gave away special prizes to the Favorite Female Starlet winner, Tera Patrick, and Favorite Male Star, Randy Spears. Patrick received a Tiffany's pearl necklace and Spears was presented with a blue diamond-embedded watch.
"We'd like to thank our sponsors because without them, this wouldn't have been possible. They supported this effort," said Genesis Editor-in-Chief Dan Davis. "Their help was truly instrumental in creating what we think is a great show for the fans and the stars and the companies."
HotMovies.com, launched in 2003 by National A-1, also did some aggressive branding at this year's Erotica LA show. In addition to their exhibit booth in the X-Zone, the company hung two 16-by-40-foot banners on the outside of the Los Angeles Convention Center that were visible as cars drove by on the adjacent Interstate 10 freeway where it meets the 110. They also supplied promotional window and door clings in the convention center lobby and gave away free 30-minute pay-per-view cards inside the Erotica LA show guide.
In addition, HotMovies.com sponsored the Erotica LA information booth that was positioned at the front of the convention center.
Based in Philadelphia, the company now has over 70,000 movies available at its site from over 1,500 movie studios.
"They've been a longtime supporter of the show and this year they really came out strong, if you were on the 110 freeway, you couldn't miss those banners," said ELA show manager Renee Johnson. "This was their biggest presence yet."
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