Pure Play Media Invites Retailers to Win a New Car, Save Cash

CHATSWORTH, Calif. - Pure Play Media is celebrating their new business model, Direct To Retail (D2R) distribution, by offering retailers a new car and savings during the month August.

PPM is kicking off the promotion by offering unique retailer-minded promotions. To get things started, the company is presenting an opportunity for retailers to get the best Homegrown Video movies at special prices. While the retailer is saving on their order, they are also entered to win a new 2008 Chevy Malibu Hybrid, which is available to any retail order placed in August.

Pure Play, a powerhouse in the adult distribution arena, has made a commitment to evolve as the adult business landscape changes. So it has created these new retail incentives in an effort to maximize their distribution with D2R. PPM will now offer retailers new monthly specials, custom-order discounts, and on-going large-scale promotions.

"With Direct to Retail we're now centering our attention on the many retailers, and the reception has been very enthusiastic!" said Pure Play CEO Richard Arnold. "Offering amazing monthly specials plus larger promotions such as our car giveaway can only increase the excitement. This is the starting point, with many more unique sales and specials in the coming months to fit retailer's needs and sales tactics. Combined with our custom ordering, fast turnaround and large library of studios we've got everything they need!"

Pure Play Media National Sales Manager, Bill Rix, explained what makes this sale "special" for retailers. "To entice retailers further, we're layering our promotions and specials," Rix said. "By creating specials on our array of studios plus the opportunity to win big prizes our incentives are unrivaled. This month begins the savings with our Homegrown Video Special, offering an amazing price point and the best titles from our studio of the month, Homegrown Video. The special includes its most popular lines, including titles from Horny Over 40, Cream Pie, Handjobs Across America and releases from Natural Bush.

And someone will also win new car. Every customer order in August will be put in a bin. The winner will be randomly drawn in September. Full promotion details can be found in the latest edition of AVN magazine along with PPM full product catalog or online at pureplaymedia.com. To learn more about this and the other upcoming promotions, retailers should contact Bill Rix, [email protected]

For order and distribution inquiries contact: Sonia Yanez, [email protected] or [email protected], 866-820-3000.