BARCELONA - Private Media Group has signed 20-year-old Hungarian performer Boroka as its new contract girl.
“Boroka is the perfect choice to be one of our contract girls," said Private marketing director Giles Hirst. "She is simply stunning, with a great figure and she has a delicious, innocent quality."
She is the first of several girls Private plans to sign this year as part of a new marketing campaign.
“We will be signing three to four more girls, who will be called the Private Sexclusives," said Hirst. "The Sexclusives will become the faces of the Private brand and will take part in promotional marketing and advertising campaigns."
The contract calls for Boroka to perform in several Private movies, as well as exclusive content produced for mobile, internet and broadcast.
"We will be creating specific content for Boroka and the Private Sexclusives across all platforms, including exclusive mobile content for our portal, our new off-portal website www.private.mobi and promotional content for our IPTV/VOD and broadcast platforms," Hirst said.
Private also plans to launch solo sites and "online activity blogs" for Boroka and its other contract stars. According to Hirst, the girls will update the sites themselves with photos, video clips and diaries.
Boroka has been a popular mainstay in recent European hardcore productions, performing under the name Boroka Balls in movies for Private and Woodman Entertainment, among others. Her current releases include The Private Life of Boroka.
“I am very excited at becoming a contract girl and it has always been my dream that it be for Private,” she said.
For more information, visit private.com.