LAS VEGAS—Pornhub on Wednesday named AVN Award-winning star Asa Akira its new brand ambassador just a few hours before the opening of the 2018 AVN Adult Entertainment Expo at Hard Rock Hotel & Casino.
Akira will join the adult entertainment site’s social media personality, Aria, in building out brand awareness and taking Pornhub to the next level with fans. The ambassadorship will entail a twice-monthly series on Pornhub’s YouTube channel, starring Asa, the launch of the Pornhub Podcast hosted by Akira, as well as some additional special projects and appearances on behalf of the brand throughout the year.
“Asa has been a longtime performer and friend of Pornhub and has a huge fan base herself," said Corey Price, vice president of Pornhub. "We’re excited to have her really take on the Pornhub name and give our viewers, and her fans more of a chance to interact. She’s the perfect complement to Aria, who has massively helped grow our social following and who engages with fans like no other, including celebs like Rihanna, Chrissy Teigen, John Mayer and Diplo. The two together are going to boost the brand in an unprecedented way.”
Akira, known for her many adult titles and mainstream appearances alike, has a large fan following and has won more than 30 industry awards in her career, including most notably the 2013 AVN Female Performer of the Year trophy. Aside from her success in the porn industry, Asa is the author to two best-selling books; Insatiable and Dirty Thirty and was a prominent part of Pornhub’s collaboration with streetwear brand Richardson, modeling on one of the pieces from the capsule collection. With two successful podcasts under her belt, Asa has also made an appearance in the sitcom, Family Guy and hosted The Sex Factor, a reality show where eight men and eight women compete for a $1 million prize and a three-year porn contract.
“This feels like a perfect fit. Pornhub is my go-to site when I masturbate, and I’m so happy to be working with them!" Akira said. "They’re on the forefront of the direction porn is taking in 2018, and I’m so excited to be on board. I have lots of really cool projects lined up that I can’t wait for everyone to see. I’m so excited to make my debut tonight and kick off this year’s journey with the Pornhub team.”
To hear more about Asa’s thoughts on her new role with Pornhub, tune in to hear speak about it at the AVN Awards on Saturday at The Hard Rock Hotel and Casino in Las Vegas, or stop by in person at the AVN Adult Entertainment Expo Thursday through Saturday, where she will be on site each day to meet and sign autographs with fans.
