Playboy Expands Into Live Video Chat with

Playboy Enterprises has partnered with live video chat and streaming pioneer VS Media to launch, the bunny’s first 24-hour, live Internet video chat site.

Playboy Live utilizes VS Media’s video chat engine and on-demand billing solution. Users of Playboy Live have the ability to participate in a myriad of private and public chat sessions with beautiful women 24 hours a day. The website also will host live chats with Playboy Cyber Girls.

“Our goal is to provide quality products and services to the Internet community, and we believe that will do just that. It will offer a unique and compelling user experience and will allow us to provide another quality product for webmasters to promote,” says Mike Sprouse, senior vice president of marketing for the Playboy Entertainment Group.

“From the centerfolds to the logo to Hefner’s smoking jacket, Playboy is an American institution,” says VS Media owner and founder Greg Clayman. “We’re pleased to work with Playboy on this project and believe that together we can continue to create entertaining new experiences for Web users.”