LONDON—OnlyFans announced Tuesday that Keily Blair will succeed Amrapali (Ami) Gan as CEO. In addition, Matt Reeder will step into Blair's former postition at the company, and Sue Beeby will move into the role of chief communications officer.
Gan led the platform until the end of June 2023, steering it through a strong growth period that saw an increase in its global user base to over 220 million fan accounts and over three million creators, with a milestone $10 billion paid to creators. She has stepped down to pursue new endeavors.
"Ami led OnlyFans through a significant period of growth and we are extremely grateful for all her hard work," OnlyFans director and chief financial officer Lee Taylor said.
Taylor added: "I am pleased to announce Keily Blair's appointment as CEO, and to welcome Sue Beeby and Matt Reeder to our executive team. Over the past 18 months, Keily has played a pivotal role in shaping the strategic direction of OnlyFans and driving it towards our goal of becoming the safest social media platform. Her connection with our creator community, and her vision for the future of the platform, will ensure that we continue to disrupt and innovate the monetisation potential of the creator economy, as well as continue to appeal to creators and fans around the world."
Blair, an award winning lawyer and experienced business leader, steps up from her role as chief strategy and operations officer at OnlyFans. As CSOO, Blair led OnlyFans' trust and safety operations and was responsible for formulating, driving and communicating OnlyFans' strategic initiatives and future goals to users, commercial partners and other key stakeholders.
In addition to Blair's appointment, the company has announced that Matt Reeder, its deputy general counsel, will replace Blair as COO, and VP of communications Sue Beeby will become the company's CCO.
Reeder joined OnlyFans from a leading global law firm after serving in the U.S. Marine Corps, where he gained leadership experience in a combat zone, served on the staff of a U.S. Senator and defended the Department of the Navy in federal court. With a background in the creative arts, his unique skill set makes him especially suited to his new role.
Beeby has over 20 years' experience in communications, advising a range of multinational companies. She also spent 10 years working in frontline politics and was a special adviser in the U.K. Government to the Chancellor of the Exchequer.
On the changes in leadership, new CEO Blair commented, "I am delighted to be taking on the role of CEO at such an exciting time for the company. OnlyFans only succeeds when creators succeed. It is our mission to make OnlyFans the platform of choice for a diverse range of creators and fans across the world. I will continue to put our creators at the heart of every business decision and will provide them with an inclusive, safe and innovative platform to connect with their fans and monetise their content.
"It is a pleasure to welcome both Sue Beeby and Matt Reeder to our executive team. They are experts in their respective fields and their experience will further bolster our leadership team. I also wish Ami all the best with her future endeavors."
