LFP Video Group, parent company of Hustler Video, has named Theresa Flynt head of video marketing.
Flynt, who is the daughter of company founder Larry Flynt, will work with Jeff Hawkins, the Video Group’s senior vice president; and with Drew Rosenfeld, creative director.
Flynt will remain vice president of licensing and brand management in addition to assuming her new post. She has been responsible for a number of licensing deals for the company, including the recent launch of Hustler’s new lingerie line.
“With Theresa’s experience in marketing and licensing in our industry, she will enhance our video line as well as provide marketing support for our distribution partners,” said Hawkins. “I’m thrilled she will be working directly with the video department.”
Flynt has a bachelor’s degree in marketing and is knowledgeable of the adult industry.