SHERMAN OAKS, Calif. - Legendary adult talent agent Jim South announced today that he is coming out of retirement and reopening what once was the leading agency in the business, World Modeling.
"I've been working probably since I was about 13, I'm kind of a workaholic, and I need to have stuff to do," South told AVN. "I was starting my 32nd year in the same office, and I'd never really taken a vacation. With how the industry has changed — you don't get girls usually out the newspapers anymore, you get them off websites, and of course everybody and their brother calls themselves an agent — I just kind of got burned out on it. I was kind of spent. I needed some time to sit back and recoup, but I think I enjoyed the first month in semi-retirement, and since then, I've been going nuts. So, it's the industry that I know and love, and I just thought I would get back into it."
South opened World Modeling in 1976, and went on to rep some of the biggest names in the history of adult, including Ginger Lynn, Amber Lynn, Savannah, Christy Canyon and Tera Patrick. He closed the agency at the beginning of Nov. 2006.
World Modeling will reopen on Jan. 2, 2008, in the same location, 4523 Van Nuys Blvd. "I know that the latter of December and the first of January is slow," South told AVN. "Most people will be leaving to go to Vegas; that will give me additional time to set up for when they come back.
"I do need to kind of catch up my website as to who's active and who's not," South continued, "and then we're going to go a little bit of a different angle, we're going to go like everybody else does, and that is contacting girls that have their own website, or they posted their pictures on some of the websites, and go that route. Maybe periodically run an ad or two, but that doesn't really pull them in like it used to."
South said his son, Jim South Jr., will not be rejoining the agency, but that he will have assistants on board to help. "I'll have a couple of drivers, like the other agents do, stuff like that," he said.
Those interested in contacting South about representation can call (818) 986-4316, or e-mail [email protected].
"I want to cut the number of girls down that I represent, so that I can spend more time individually with each girl doing a little better job for them," said South. "You people out there, if you're interested, I'm really upfront with the girls, I don't push them too much. Give me a contact, let's give it a shot."