James Deen Stars in Get Rubber! PSA, Makes SFBG Cover

LUXEMBOURG—Manwin and Brazzers continue to encourage safe sex through the Get Rubber! Campaign, this time with the help of adult star and mainstream crossover sensation James Deen.

Launched in October 2010, the Get Rubber! Campaign aims to promote safe sex to a global audience.

The latest public service announcement supporting the cause stars Deen, who is currently working alongside Lindsay Lohan on the Bret Easton Ellis-penned film The Canyons. Deen, who was named AVN’s Male Performer of the Year in 2009, and most recently referred to as “The Well-Hung Boy Next Door” by GQ Magazine, is happy to lend his name to the cause.

“Porn sex is a lot different than real sex,” Deen says. “In porn sex, everybody is tested regularly and everything is very organized and safe, and in the real world, it’s not that safe. You can’t model your sexual life after what you see in porn.”

As the ad spot points out, adult films, which are created in a regulated environment, are made for entertainment purposes only. They do not reflect the real world, nor do they echo the private lives of adult entertainers.

Through its latest PSA, Get Rubber! hopes to remind the public that a lack of caution can result in serious health issues.

“Audiences around the world must be made aware of the difference between fantasy and real life,” said Frank L., Brazzers’ vice president of production. “Our adult performers are tested regularly, and understand the importance of being responsible adult entertainers.”

The PSA will be made available as pre-roll on all Brazzers DVDs, and can also be viewed at GetRubber.com.

In other Deen news, meanwhile, the phenom graces the cover of this week's San Francisco Bay Guardian, an alternative paper for that region. The piece, titled "Dick and a Smile," covers Deen's current catapult to fame. (And we feel obliged to point out the writer's error in saying Deen took home the AVN Award for Male Performer of the Year this year; that was, um, 2009. Oh yeah, and it's not called "Best Male Performer.")

Read the SFBG piece here