<i>Penthouse</i> Magazine Model And Talent Search Launches Tuesday

Penthouse magazine's search for Pet of the Month candidates and models for magazine pictorials, as well as talent to be featured in Penthouse-branded videos begins in Los Angeles on Tuesday, December 14

The open casting call will be followed by searches in New York and Miami, with dates to be announced later.

The Penthouse-branded videos will be made by Penthouse Films, a subsidiary of Penthouse Media Group Inc. Several new lines of videos will be launched as part of the new ownership’s plan to revive the Penthouse brand

Penthouse publisher General Media filed for bankruptcy in August 2003, after taking heavy hits from lawsuits, failure to diversify into other mediums as the print magazine market began to tailor off, among other reasons.

Marc Bell Capital Partners, which held the vast majority of General Media’s debt, foreclosed and were left holding the company’s assets after they were unable to find a buyer. Rather than let one of the best-known brands in adult go to waste, Marc Bell Capital Partners decided to revive the brand themselves.

Prospective candidates should be for the talent search should be 18 to 25-years-old, have one form of government issued picture identification and another supporting piece of picture identification.

Agencies should call for an appointment. Prospective models are invited to upload their photos and personal information at www.models.penthouse.com.

Details concerning the Los Angeles area search are below:

December 14, 2004

Noon to 6:00 p.m.

Holiday Inn

21101 Ventura Blvd.

Woodland Hills, CA 91364

818-883-6110

For further information please visit www.models.penthouse.com, or contact:

Penthouse Films

Talent Search Hotline

212-702-6060