HBO Max Picks Up Sitcom ‘Minx’ Set in 1970s Adult Magazine World

LOS ANGELES—The streaming service HBO Max, which just four months ago focused on the contemporary adult film industry in the four-part dramatic series Adult Material, is set to take a trip back to the “Golden Age” of porn with a new, 10-episode comedy from creator Ellen Rapoport, who recently wrote the 2020 Netflix original film, Desperados. Paul Feig — director of Bridesmaids and the 2016 remake of Ghostbusters, will serve as executive producer on the project through his production company Feigco, according to a report by The Hollywood Reporter.

The comedy series will be titled Minx, and it is set in the 1970s-era world of adult magazines in Los Angeles. According to a Variety report, the premise of the series starts with “an earnest young feminist joins forces with a low-rent publisher to create the first erotic magazine for women.”

HBO Max, which launched only 11 months ago, ordered a pilot episode of the show from Rapoport and Feig last year as one of its first original series in development. The executives at the AT&T-Warner Media network must have liked what they saw, because on Monday they ordered the full 10 episodes of Minx.

"We fell in love with Ellen’s trunkful of male nudie magazines and her amazing vision for this funny and liberating series the second we heard it and knew we needed a bold network partner to let us bring it to the screen as honestly as possible," Feig said in a statement. "So, we couldn’t be more thrilled to be back in business with HBO Max. With our powerhouse cast and brilliant director, it’s Minx to the Max!"

The cast will be topped by 35-year-old British actress Ophelia Lovibond, best known for her role at Kitty Winter on the CBS Sherlock Holmes series Elementary. Also starring will be veteran, 42-year-old American actor Jake Johnson, who concluded a seven-season run on the Fox Network sitcom New Girl in 2018. 

“I’m so grateful to Feigco, Lionsgate and HBO Max for seeing the potential in this story from the first time I showed up in their offices with stacks of 70s porn magazines,” Rapoport said in a statement. “Making Minx with our ridiculously talented cast was a dream come true and I’m just thrilled that I get to do it again.”

Image by HBO Max