CHATSWORTH, Calif. - Adult studio DVSX has hired Erika Icon as director of marketing and publicity.
Erika will focus on promoting the DVSX brand, working directly with owner Javier C. and sales VP Michelle Liss. She will also assist with the company's upcoming VOD launch.
"I am thrilled to be a part of such as amazing team," said Erika. "Working with Javier and Michelle is going to be an exciting venture that will prove beneficial for all of us."
Erika has an extensive background in marketing and PR in the advertising world. She comes to DVSX from WantedList.com, where she worked for nearly three years as a buyer and copywriter. She has also worked as a publicist for Shane's World Studios.
An award-winning producer of hardcore porn vids, DVSX underwent restructuring this year following the departure of co-founder Alex Ladd. Javier C. is now the sole owner of the company.
"We are excited about Erika joining our team. She's the component that we've been missing," said Javier. "We know she's going to excel in her position and take DVSX to the next level."
Recent DVSX titles include When Cougars Attack and Snow White Loves Black Poles.
For more information, email [email protected] or call (818) 341-3939.