John Desjardins, formerly the affiliate marketing manager for the Danni.com brand, has been named director of online products for the company, effectively making him the top man in DHD’s online division.
Desjardins, in only his sixth month with the company, will have full authority over the design, sales, and marketing of Danni Ashe’s five sites, along with managing the online department. He will continue revamping the DanniCash affiliate program.
“I’m going to use my newfound power to really step this company up a level. I’m stoked,” Desjardins says. “This company has a great vision for success, and I will only make them stronger. I’m extremley excited about the opportunity to lead the company in new directions; directions they might have missed out on in the past.”
Sites under the Desjardins hand will be CrystalKlein.com and affiliate program CrystalDollars.com, EricaCampbell.com and affiliate program EricaDollars.com, GirlNextDoor.com and affiliate program GNDCash.com, MishaOnline.com and the soon-to-be-launched MishaBucks.com, and, of course, Danni.com and DanniCash.com.
“As we approach our 10-year anniversary, I wanted to re-invigorate our online businesses and I saw John as the prime candidate to help us acheive our goals,” says Layne Thrasher, head of operations. “In a short six-month stint in his role in affiliate marketing, he literally doubled the amount of affiliate sign-ups Danni.com was generating. Danni and I also noticed the guidance he was providing to our design, marketing, and development team members when it came to the integration of each of these sites to the Danni family in 2005. This was a no-brainer.”
Prior to Danni, Desjardins helped develop the site for his wife, Penthouse Pet Aimee Sweet, and founded the ModelCash.com affiliate program. He entered the industry as a photographer and Web designer.
