In an effort to further support the retailer, California Exotic Novelties, in association with The Berman Center, has introduced a point-of-purchase display for the new Berman Center Intimate Accessories line of products.
“What differentiates this display from its’ predecessors is the overall ‘non-adult’ look,” explained California Exotic Novelties’ Director of Marketing, Al Bloom. “In an effort to broaden our distribution in the adult – and non-adult - marketplace - both, the display and the product line were designed with non-adult images for discreet placement of the display in retail stores."
The cutting-edge display, which showcases the full selection of products being offered by The Berman Center Intimate Accessories line, is free to retailers with the purchase of the initial stocking inventory. Shipped as a complete unit, the display comes replete with graphics, easy-to-assemble instructions and a supply of customer brochures (which clearly describes each product). It’s also worthy to note that the display is on lockable wheels, enabling the retailer to experiment with store placement.
“We have always felt that our products deserve to be in the front of the store and not relegated to a proverbial ‘back room,’ said California Exotic Novelties President, Susan Colvin. “With a highly visible and credentialed authority like Dr. Laura Berman, and a well designed product line and display – we feel confident that we will be expanding our client base.”
The Berman Center Intimate Accessories line is endorsed by Berman, a world-renowned sex educator and founder of the Berman Center in Chicago (a state-of-the-art facility for sexual health and menopause management using a mind-body perspective). Berman has appeared on "The Oprah Winfrey Show," CNN and "Good Morning America" and has been covered by the New York Times, Los Angeles Times, Cosmopolitan, Marie Claire, Fitness, Redbook, and Ladies Home Journal.
For information on California Exotic Novelty products, contact Bloom at 909.606.1950 or [email protected].
