Cal Exotics Sponsor Brisbane Expo

California Exotic Novelties has decided to become the title sponsor of the Brisbane Sexpo that will be held from Feb. 26-29 in Australia’s third largest, as part of their international expansion plans.

That means that the Brisbane Sexpo will be officially named the 2004 Brisbane California Exotic Novelties Sexpo.

The event is being billed as an exhibition that will delve into all aspects of fashion, health and fitness, cosmetics and adult entertainment. Show organizers anticipate reaching a broad demographic based on the last year’s figures – where it was discovered that 40 percent of attendees were women. As a result, this year's show will be offering day care services and giving away free gifts to women.

"We are very excited about serving as the title sponsor for the Brisbane Show, said California Exotic Novelties' Al Bloom. "This (the show) will afford us a wonderful opportunity to further brand the California Exotic name, as well as, introduce our latest products to tens of thousands of sexually-oriented consumers."