Brickhouse Mobile to Put Wicked Pictures On Mobile Phones

Brickhouse Mobile today announced details of its five-year agreement with Wicked Pictures to develop, distribute and sell mobile phone content and services worldwide. The initial target audience will include males 18-35, with consumers being offered the choice between a monthly subscription for all-you-can-view or purchasing content a la carte.

Exclusive wallpapers and videos will be created featuring Devinn Lane, Sydnee Steele, Julia Ann, Stormy, Jessica Drake, and Kaylani Lei, with some of the Wicked Girls creating exclusive voice ring tones. As part of the offering, Wicked will create custom video clips leveraging its vast selection of adult films. The content will be available for sale this spring via the existing Websites, a newly launched WAP sites, and through both JAVA and BREW applications on authorized carrier decks throughout the US and international markets.

In addition, Brickhouse Mobile will help Wicked Pictures implement a variety of techniques to insure that the content can only be viewed by an age appropriate audience. Age verification will include the use of a credit card and user information registration via the Wicked Pictures branded website and WAP site.

“We feel very fortunate to partner with Wicked Pictures, one of the preeminent brands in the adult entertainment industry,” L.R. Clinton Fayling, president of Brickhouse Mobile, said in a statement. “Quality production and beautiful contract stars have enabled Wicked Pictures to set the standard in adult movie making, and we now look forward to helping them set that same standard in the adult mobile space. In addition, we will be able to cross promote and market their core properties, including Internet and DVD products.”

“Wicked-branded mobile content has been for sale for nearly two years in a number of European countries. Our agreement with Brickhouse will take our mobile content initiatives to the next level with U.S.-based carriers as well as entering into the burgeoning South American market,” remarked Anne Petrie, director of new media for Wicked Pictures. “In addition to experience and a deep understanding of the mobile space, we look forward to working with Brickhouse because they share our strong commitment to responsibly marketing & selling adult content to adults.”

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