Andrew Blake Pioneers New Distribution Model

While the death of the DVD has, so far, been greatly exaggerated, global piracy issues have driven Andrew Blake to begin ringing the medium’s death knell.

“My new business model is,” says the legendary, award-winning director of high-end erotica.

Blake has decided to forgo releasing his content on DVD and instead deliver all new content in the form of High Definition downloadable clips from the new website.

“It’s like a theater and you can buy clips individually,” Blake adds. Like all of Blake’s movies, the clips are shot on film and customers can download the clips to their computer and burn them to a disc — but the clips are only viewable on the computer from which they’re downloaded. And if Blake has his way, home users will be connecting their computers to full size TV’s and watching his movies on the big screen.

“That’s the direction the industry is headed,” Blake says. “I’m also planning on delivering content to iPods and whatever new technologies emerge.”

The Blake clips are entitled “X” and feature the likes of Aria Giovanni, Jelena Jensen, Jade Star, Mel Isande, Rebecca Linares, Michelle Maylene and the cast of the 2007 AVN Award nominated movie Valentina, including Valentina Vaughn and Charlie Lane.

“My movies have always been in vignette format,” says Blake. “And like a chapter menu on a DVD, you’ll be able to pick and choose what you want.”

At the moment, the website has 25 clips and will be growing on a bi-weekly basis. The clips will be available exclusively for download until they have been played out on the website, after which time Blake will compile them for DVD release.

“I’m so happy,” Blake says of his new website. “It eliminates all of the middle-men except for the server. We’ve had so many problems with distributors, piracy and international rights.”