TJ direda and Vic Thomas have sold their share of Vertigo Video to partners at Caballero, the owners and operators of Blue Pictures and Fever Films. Thomas and direda now plan to unleash their new gonzo company, American Hardcore.
“It was time to move forward. While Vertigo continues to do well, we felt it was time to truly create a company that quintessentially represents our newfound ideas of porn, quality and style,” said direda.
As a strong sales and marketing team, direda and Thomas have now joined forces with the infamous Booya Tribe as they prepare to launch American Hardcore in September. The number one priority is quality control and hard-hitting sex. Hardcore will focus on super high-gloss and super-hard sex.
“We have not only been very quiet about the company but have taken our time while spending all our energy in perfecting the look of the content, the box covers and the unique packaging,” explained direda. “Hardcore will be the result of intense focus and planning. While I have enjoyed helping build Vertigo and marketing and promoting companies like Vivid and Club Jenna, it is time to apply the knowledge and analysis to American Hardcore, something Vic and I have had a master plan for since we partnered.
“Our first two titles, Ass Fuck and Prom Team, are both anal and gangbang and speak to the company’s no-bullshit approach to quality and uniqueness. AH’s directors will be Martin Del Toro and newcomer Tommy Joe. Del Toro is no stranger to the team as he directed for Vertigo, and has been the topic of discussion with regard to his talent and bright future. Martin has quietly been working on fine tuning his and AH’S specific style while establishing himself as one of the most disturbed and sex-inspired directors in the game.”
The Booya Tribe will help brand the company in other markets such as the upcoming Warped Tour, where they will be playing dates with the Transplants. Their reputation and image goes hand-in-hand with AH’S product and plan for diversity and growth in other markets and business.
September will kick off with the release of Tommy Joe’s Ass Fuck and Del Toro’s Prom Team while the company begins its aggressive and methodical marketing and branding of a company whose name speaks for itself.
For more info, email [email protected] or for sales call Vic Thomas at 818.416.2461.