Girls, Games and Gambling, one of the newest additions to the online gaming marketplace, is blending the worlds of online gambling and the adult industry into one poker and casino experience.

Billed as the “Sexiest Poker Game in the World” and hosted by some of the top adult entertainers in the business (including Sunset Thomas, Nicole Sheridan, and Rebecca Love), recently launched its site at the AVN Adult Entertainment Expo in Las Vegas.

Along with poker and a sports book, the site features 16 casino games and a horse racing component.

President Charlie Zsebik promises a new future for online gaming. “Girls, games, and gambling—this is an age-old combination, and when strategically connected and branded, this is an equation that beats the test of time.”

Thomas, an AVN Hall of Famer, was the first to see the value of joining the team. “It’s about business, and the marketing strategy for this project is brilliant,” she says.