& Party Land Release Sex-Positive Music Video

HILLSBOROUGH,, one of America’s most trusted sources for adult products, has announced its partnership with LA-based creative agency Party Land for the release of “Sympathy for the Grumps,” a 96-second music video-cum-advertisement of sex-positive hilarity.

Shot by director Michael Downing with Biscuit Filmworks, the quirky video-with-a-message is the product of a creative partnership between Party Land and the marketing team at Adam & Eve.

“We were totally blown away with the idea Party Land presented,” said Chad Davis, Marketing Director at Adam & Eve. “But as the film came to life, with such a high production level, we knew we truly had something special that people could relate to.”

"There are so many people we easily dismiss as rotten eggs in this world,” opined Matt Heath, Chief Executive Officer of Party Land. “But, the truth is they’re probably not hopelessly mean after all. Maybe they just need to have sex? In a world that can use all the love it can generate, it's a beautiful message for a brand like Adam & Eve to champion and put out into the ether."

Check out the video here.