When Ideamax, home of the popular JapanX video and DVD line, launched XonAir.com back in 1997, they sought to offer a clean and trustworthy alternative in Internet adult sales. Judging by their subsequent success, they just may have achieved that goal.
Offering everything from DVDs and sex toys to high-quality streaming and downloadable movies, XonAir is a veritable one-stop shop for all one's adult needs.
"Our goal with XonAir is to not only become the worldwide industry leader, but to set international industry standards in adult Internet sales," Ideamax vice president Dan C. tells AVN Online. "We offer the best prices, the best content, and the best customer services in adult products.”
At XonAir.com, porn fans will find DVDs starting at $4.50 and over 28,000 DVDs, toys, and Video-on-Demand offerings. They cover straight, gay, Japanese AV, Asian, European, and just about any niche you can think of. Customers get the comfort of secure shopping, discrete packaging, and privacy protection. They even offer 90,000 free screen shots and trailers so customers know what they’re getting before buying.
Best of all, customers don't need a membership and even a credit card. XonAir offers several forms of payment including mailed checks, money orders and electronic checks.
"Most importantly though, we offer a feeling of security and availability to our customers," Dan C. adds. "We were the first to offer toll-free customer service lines. We offer online order tracking, right down to links to package carrier tracking, and we offer online 24-hour multilingual support.
"XonAir was started as a solution to the international market," Dan continues. "There were a few good sites within the U.S. that catered to the English market, but very few in the international market. By focusing on the world as our customer base, we have been able to not only maximize our own benefits, but offer our customers a much larger selection of products. In the process of catering to the world market, we have been able to achieve a much stronger base in the U.S. as well."
Dan says XonAir realized early on they had to step up their technology in order to meet the demands of a global market.
"We are technology leaders in every department of our operation," Dan C. emphasizes. "We are dedicated to strong emerging technologies and, therefore, use the best and most reliable advances to get up-to-the-minute information for our team. This translates into excellent customer service for our client, studio, and manufacturer relations, as well as incredible future releases from our product and site development staff."
For example, XonAir's online shipping department offers an integrated administration system that links all of their departments and keeps shipping updated to the second on what is in stock, what is immediately available, and what is on long order.
"We have an inter-relationship with each of our departments that allows easy and efficient communication," Dan C. elaborates. "If our shipping department needs more information on the history of special order items or a specific studio's turnaround time, the programming team is in a position to develop, test, and implement the changes within hours. Or, if our customer service team needs an update on a special, the ability to get that information is available within moments."
XonAir launched an affiliate program earlier this year, XonAirCash.com, that carries hardcore, cream pie, anal, gangbang content, and much more, all translated into Japanese, Korean, and Chinese.
"We find that our best sales people have always been our customers, so we encourage our customers to become our affiliates as well," says Dan C. "Since our site is geared toward ever-increasing conversion rates, and once a new customer signs up from an affiliate's site, they become that affiliate's revenue-producing customer for life.”
XonAirCash pays up to 30 percent commissions on purchases with residuals on rebills. Affiliates can take advantage of real-time stats, multi-language tour pages, and an array of promotional and sales tools.
"We give our affiliates detailed earnings reports and multitudes of banners and other emerging tools to promote their program through a dedicated Website just for them," Dan C. notes. "We have an advantage over other reseller of VoD and DVD since we shoot and create all our own content. In addition, end users will be pleased to experience our large volume of popular titles. A user-friendly interface and multiple languages are just a few of the features we offer."
Dan says it’s XonAir’s popular VoD content that surfers and Webmasters find so appealing.
"Our Video-on-Demand has been extremely successful in the Asian porn market and now we are bringing this same success to U.S.A.," Dan C. adds. "We offer the end user more than 3,000 titles to choose from. Fans of Asian content will be amazed with the quality of the film, the hardcore camera angles, and the steamy footage of real Japanese girls. It is geared to offer the best possible rates for our affiliates and to optimize their traffic."
Optimizing traffic is what XonAir and parent company Ideamax are all about. In fact, it's Ideamax's philosophy that guides XonAir: "What's good for the customer is good for us."
Ideamax takes pride in its dedication to complete customer satisfaction. "We support 24-hour multi-lingual customer service, plus we emphasize the empowerment of our employees to create the right solutions for our customers and for our business," says Dan C.
Ideamax distributes hardcore Asian content shot on location at their JapanX studios in Tokyo using high-definition cameras, all of which is exclusive to the XonAirCash affiliate program.
"Ideamax offers users exclusive content shot with some of Japan's hottest porn stars and at inexpensive rates, making our content both affordable and enjoyable for consumers," Dan C. summarizes. "We bring Webmasters a simple way to make money with content that is in high demand and, because of our close association with the studio side of our business, we can assure a rigorous review process which will assure intellectual honesty to our ever growing customer base."
As a result of this streamlined and integrated approach, Ideamax is growing fast. They currently have over 80 employees, with four people overseeing every aspect of the company.
Dan C leads the charge. "As we have grown as a company, we are focused on keeping the information between departments available on a ‘small company’ scale," he says. "We know the value of not only working hard, but working intelligently – always gauging the market and always questioning what you think you know."
With a new affiliate program off to a strong start and an integrated workforce busting tail to expand their audience worldwide, what does the future hold for Ideamax and XonAir.com?
"We intend on staying on the emerging edge of consumer technology," Dan says with a confident twinkle in his eye. "We have plans to enter into mobile platform sales and content delivery. We have the benefit of housing all of our operations, and have always been able to maneuver our company direction with that of the ever changing market and industry."
