XR LLC, the parent company of fetish gear retailer eXtreme Restraints, announced the launch of their male fetish store, Boyzshop.com.
The store, in development for the past six months, is an offshoot of the success of the company’s regular fetish store Extreme Restraints, Ari Suisse, XR CEO told AVNOnline.com. Boyzshop contains only male items and only male pictures.
“Guys don’t want to shop at Victoria’s Secret for their clothing. They don’t want to shop at a female-oriented sex toy site either,” Suisse said.
The store contains everything from cock rings to penis pumps and books to butt plugs. It also contains XR’s successful co-branded affiliate program, which offers 10 percent payouts and 5 percent for affiliate referrals.
“We understand the lifestyle and demands of this niche,” Suisse said. “Therefore, we’re able to successfully capture their attention and business. Customers don't have to settle for second-rate products from traditional toys stores. Now they have a choice. We can support them and fill all their fetish needs.”
Boyzshop is currently 98 percent complete and users should expect improvements and changes in the coming weeks, Suss said.
eXtreme Restraint's products have been featured on Playboy’s Night Calls and Sexcetera, and The Graham Norton Effect. They’ve appeared in Taboo Magazine, Bound and Gagged, FHM, and The Onion, among others.
