The amount of money being spent on Internet sales is rising and women are about as responsible for that as men. According to a new survey, when it comes to online purchases, there is no gender gap. The survey reported that 35 percent of women Internet users have purchased something online, compared to 37 percent of men. \n What's more, men and women tend to shop the Internet about the same time. Fifty-two percent of women go Net shopping after 5 p.m., compared to 47 percent of men. Twenty percent of women do cybershopping after 8 p.m., nearly identical to the 19 percent of men. \n Meanwhile buying among both sexes is increasing. This year, 21 percent of Internet users said they planned to make a holiday purchase at a Web site this season, nearly twice as high as the 11 percent who said they would shop for gifts on the Internet a year ago. \n What is different between male and female Internet shoppers is the kinds of things they buy on the Internet. Men are more likely to buy computer software (54 percent of men; 37 percent of women) and computer hardware (25 percent of men; 19 percent of women). A nearly identical percentage of men and women say they purchase other types of items, such as books, music and airline tickets. \n Women shoppers tend to make bigger purchases over the Internet. Divided into categories based on amounts spent, the largest women's category (18 percent) racked up sales between $100 and $200 a purchase. The largest men's category (26 percent) was in the $25 to $50 range. \n Both sexes insist their purchases be made at secure Web sites (79 percent of men; 77 percent of women). \n The survey was conducted in October by Bruskin/Goldring Research in New York for Clinique. The results were based on questions put to more than 1,000 mean and women, about 28 percent of whom said they had computer access.
All models were at least 18 years old at the time of their performance. 18 U.S.C. 2257 Record-Keeping Requirements Compliance Statement.
