A freshly launched online DVD-of-the-month club says the number of female subscribers to their service has been about equal to their male clientele.
"We never expected this service to attract women in such masses," said TooTimid.com co-founder Chad Chunglo, announcing the site's finding. "Although nearly 60 percent of our customers are comprised of females ages 25-45, we envisioned this being a service geared more towards men that would allow us to broaden that customer base."
TooTimid.com charges a monthly $6.95 shipping and handling fee only, for which members get a new erotic DVD each month that's theirs to keep, with the company picking Adult DVDs from leading production studios like Adam & Eve that normally sell for $14-40 and sending them by first class mail.
TooTimid.com's launch was pretty quiet by Adult Internet standards: They announced it to their newsletter readers only in the final three months of 2004, and subscriptions jumped into the thousands as a result, the company said.
They hope by mid-2005 to see themselves in position where members can make their own DVD choices from among select titles, rather than just taking whatever TooTimid.com picks for them as a monthly selection.
"Although the service generates little to no profits, we hope that by consistently delivering a quality product month after month, TooTimid.com will become the first choice for people when they decide to purchase Adult novelty items, erotic novels, and other Adult DVDs," Chunglo said. "Now that we know women are attracted to this service as well, we have a great opportunity to build our brand with twice as many people as we first anticipated."
TooTimid.com was founded in 2000 as a discreet source for people to buy Adult novelties, videos, novels, and other products. "The idea… grew from extensive research and a gut feeling that people would be open to purchasing those items that can be 'uncomfortable' to buy in person," says a Website statement, "if… they had a place that was safe, secure, and reliable while remaining fairly anonymous in the comfort of their own homes and offices."
They launched from southern Florida but moved to Woburn just north of Boston toward the end of 2001.
