The question before the cyberhouse: Just why on earth did a hugely popular search engine decided it just had to have the operation that started the blogging revolution that's turned the Internet into an engaging free-for-all for personal expression, from the sublime to the sexual and back again?
The exact value of Google's purchase of Pyra, creators of the seminal Blogger.com, still isn't revealed. And the company's co-founder, Evan Williams, who blogged every detail of his own personal life for three years, yanked his own blog within days of the Google deal's announcement.
But the answer to the aforesaid question may be more logical (or should that be blogical) than it might have seemed at first: The bloggers love to link. They link to hundreds if not thousands of Websites on their various blogs. And Dieselpoint.com, having put two and two together, went to work with Pyra to try developing a unique search engine for Blogger.com.
What a surprise that the Dieselpoint project collapsed, seemingly out of nowhere, by January, its CEO Chris Cleveland tells Wired. Google buying Pyra, Cleveland said, gives the popular search engine a clean path to creating a more accurate Blogger search engine, since Google's search dynamic is based on a principle the bloggers' linkings themselves amplify: the popularity of a Website, rather than certain keywords.
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