Joe Francis’ Mantra Films, the company behind the Girls Gone Wild brand, has contracted WebQuest to manage its membership sites and re-launch its affiliate program.
Mantra joins the Vivid and Hustler brands on the WebQuest roster.
“Girls Gone Wild is that big brand that we obviously like,” Bruce Benevento, president of WebQuest, told AVNOnline.com. “We’ve been talking with them for a while about doing business together and were finally able to reach an agreement this year. We've spent the last few months revamping the members area and building out the affiliate site. Now we're just buttoning up the promo tools and fine tuning the hosted galleries in preparation for our big launch next week.”
The new affiliate site, which will launch Feb. 2, is GGWcash.com. The launch will include a redesigned GirlsGoneWild.com, along with new sites for the Girls Gone Wild “Endless Spring Break” and “Mardi Gras” series. Sites focusing on the “Girl Power,” “Doggy Style,” and “College Coeds” series will follow.
“As the Girls Gone Wild brand continues its phenomenal success as part of American pop culture, it’s with great excitement that we expand our Internet presence into the membership areas with our friends and partners at WebQuest,” Francis told AVNOnline.com. “Using methodology learned from eight years of direct marketing and membership acquisition from the traditional media channels, we have built with WebQuest a robust platform full of rich entertainment experience that will be as beneficial to the consumers as we hope it is to our affiliates.”
The new program will feature up to $35-per-sign-up and 70-percent revshare commissions. To facilitate implementation of the new program, WebQuest also seeks additional marketing staff.
