WAAT Media, a provider of adult mobile entertainment, has signed a multi-year, exclusive agreement with Penthouse Media Group Inc. (PMGI), to distribute Penthouse content throughout North America, Latin America and Europe. Propositions will include editorial, photos, images, games, audio and video clips from the Penthouse library including Penthouse Forum and Penthouse Letters; as well as new programming, designed specifically and exclusively for mobile distribution.
“Our agreement with WAAT will reinforce Penthouse Media Group’s ongoing effort to deliver quality adult entertainment to mobile consumers worldwide,” said Mark Rudolph, president of licensing for PMGI.
“WAAT’s experience in adapting and distributing content to meet the wide diversity of technical and regulatory requirements, creating compelling consumer WAP, MobileTV and game propositions, will represent one of the Industry’s most significant launches to date.”
Adi McAbian, Managing Director of WAAT Media said, “It’s exciting to be an integral part of revitalizing the Penthouse brand on a global basis. Leveraging our platform, we will be launching over 50 premium mobile content sites on operator portals that include images, videos and games in 18 countries within the next 60 days.”
“In addition, we are developing three mobile TV channels, numerous integrated SMS campaigns for Penthouse publishing partners and a web-to-mobile program for Penthouse online and its affiliates.”
