LOS ANGELES—Vivid Entertainment plans to launch a new division called VividTV later this month, and has appointed veteran television executive Ken Boenish as its president.
VividTV will offer video-on-demand content as well as a branded linear pay TV channel. The company has already secured distribution deals with two of the top 10 television platforms in the U.S. that serve more than 20 million homes combined.
"I am thrilled to be a part of this exciting new venture for Vivid," said Boenish, who has worked 22 years in the cable and satellite television industry, the last 14 years at publicly traded New Frontier Media, Inc. (NOOF:NASDAQ), where he directed its growth into the dominant adult television network serving 350 million homes in 33 countries. Considered an expert on the viewing trends of adult TV audiences, he has successfully utilized research and performance analytics to reshape the programming, marketing and pricing structure of adult TV services to improve the consumer experience and maximize operator revenue.
Boenish continued, "Vivid has what is undeniably the most notable and well-recognized brand in the business and the content to back it up. The studio is the most award-winning producer this industry has ever seen and I look forward to using my experience to enhance adult entertainment offerings for TV platform operators in the US and around the world."
VividTV programming will include the full range of Vivid Entertainment offerings from the studio's vast archive. Viewers will also be granted access to exclusive, never-before-seen footage from the Vivid Celeb line, which includes sexually explicit videos featuring Kim Kardashian, Pamela Anderson, Kendra Wilkinson, Montana Fishburne, Tila Tequila and many other pop-culture icons.
"VividTV already has very valuable distribution deals in place and under the leadership of Ken Boenish we should make rapid and important advances as we move forward in this vibrant space," Vivid co-chairman Bill Asher said. "He is exactly the right person to pull all the pieces together for success."
