Vivid Entertainment has signed a licensing agreement with MZL LLC of Miami to market a line of high-end wheels.
The light alloy Vivid Wheels, for use on SUVs, pickup trucks, and luxury cars that feature the distinctive Vivid "V" logo, will be available beginning in September in leading automotive aftermarket stores nationwide. Initially there will be two designs in 20", 22" and 24" rims.
Vivid Girl Mercedez will introduce the wheel line and sign autographs at The Dub Show at the Miami Beach Convention Center this Sunday (Noon – 6 p.m., 1901 Convention Center Drive). Vivid Wheels will also sponsor a JMR Daytona Prototype that will race in the Grand American Rolex Sports Car Series race during the Six Hours of Watkins Glen Friday through Sunday. The race will be broadcast live on the SPEED Channel.
Matt Zuber, president of MZL and a veteran of the specialty automobile wheel industry, said the primary market for Vivid Wheels would be car and truck enthusiasts 18 to 40 years of age who are interested in premium products that reflect their individuality and daring. The wheels will be advertised in leading publications such as Truckin', DUB Magazine and DuPont Registry. MZL will also have a presence with the products at major automotive-related trade shows.
"The high-quality road wheel market is growing rapidly and car owners have a thirst for first-class products that set them apart from their buddies and perform flawlessly," Zuber said. "That's what we'll be providing with the Vivid Wheels. Every young man in America knows that Vivid stands for the best in adult films with the most beautiful women, and these wheels will reflect that market position."
Zuber founded MZL after more than a decade as a top executive with the U.S. operation of MOMO Italy, a leading manufacturer of automotive wheels and other high-performance automotive parts. MZL is an affiliated division of Zuber's manufacturing company, which has a distribution and retail network in the U.S., Canada and Mexico.
"People who purchase quality wheels look first for a great design and next for branding that reflects high quality," Zuber said. "Vivid Wheels will offer both of those elements and will also be competitively priced in this growing market. Vivid Wheels are just the beginning of a line of Vivid branded auto accessories that MZL will produce.”
According to SEMA (Specialty Equipment Market Association), the automotive specialty equipment market has grown steadily for the past 20 years and now is more than $10 billion a year at the manufacturing level. Wheels make up about a quarter of the market.
Further information about Vivid Wheels is available at www.vivid-wheels.com and at 305.231.6266.
