Playboy’s acquisition of Club Jenna will not change the distribution of the company’s titles, said Bill Asher, co-chairman of Vivid Entertainment Group, which has distributed Club Jenna releases since its inception.
Asher elaborated on Thursday’s acquisition of Club Jenna Inc. (CJI) by Playboy Enterprises Inc. (PEI) by telling AVN.com that the Club Jenna brand will remain in tact, on products like the company's box covers and websites.
“In terms of Playboy acquiring Club Jenna, the main impact will be that Playboy will now have access to all the Club Jenna material and be able to utilize all that content however they see fit, for things like their television shows and websites,” Asher said.
Asher added that co-owners Jenna Jameson and her husband Jay Grdina will continue to run their company as they have since they launched in 2000. “With this acquisition, Club Jenna will basically now become Playboy’s hardcore, adult business arm. They will be able to attach Jenna's face to the Playboy brand.”
With the deal, Playboy Entertainment Group takes on Club Jenna’s assets which include a film production business, a library of video content, a network of web sites and DVD retail distribution.
“Jenna is a truly iconic figure in the adult industry and Jay is one of the best directors out there,” Asher continued, “so there is no doubt that this was a very smart business move.”
“If Hefner is the face of the old Playboy, Jenna will now be the face of the new Playboy, and frankly, that’s a much prettier face.”
