Vivid Entertainment Group reports that sales of the Vivid line of herbal virility supplements have surged in recent months, driven by unprecedented sales growth in Asia, a sexy and aggressive new global advertising campaign, and the use of Vivid Girls to help promote the products.
“Sales of the Vivid-branded line of male and female sexual virility products have gone through the roof,” asserted Laurie Oceguera, director of marketing for Herbal Groups, Inc., Vivid’s marketing partner for its line of branded virility supplements. “Since we started selling internationally, the Vivid male virility product is now No. 1 in its category in Asia.”
Additionally, the products’ sales have more than doubled thanks to a global ad campaign. An Herbal Vivid commercial can be seen on the Spice, Playboy TV and Hot Network channels and the product has also been promoted on popular radio programs such as the Tom Leykis Show, Tony Bruno Show and The Howard Stern Show. The products are also advertised in leading men’s magazines and are promoted through an extensive direct mail network that reaches millions of households per year.
“Our target customers are males, ages 35-70, so we have focused our media buys on schedules that reach that demographic,” Oceguera said. “The Vivid Girls are also a great marketing tool, which became evident at the recent Natural Products Expo West in Anaheim, California, where customers waited in long lines to get the autographs of Vivid superstars Lexie Marie and Monique Alexander.”
Since Herbal Groups broadened distribution of the Vivid products outside of the U.S. to include the Asia market (Japan, Hong Kong, Taiwan and China), sales have increased 158 percent, Oceguera said. “Vivid is using the marketing expertise of Buccone, Ltd., which is exclusive distributor for the herbal products in Asia and has already made Herbal Vivid the top selling male virility supplement in China. Buccone presented the Vivid products to more than 355 medical companies and over 350,000 professional visitors at recent trade shows such as the China Medicine and Health Food Fair and the New and Specific Drug, Non-prescription Drug Exhibition with enormous success.”
Herbal Groups has been a Vivid partner since 2002 and is the exclusive manufacturer of Vivid supplements. Information about the Vivid line of supplements can be found at www.herbalvivid.com . For wholesale opportunities, interested companies should visit the Herbal Groups Website at www.herbalgroups.com.
