LAS VEGAS —Male gamblers and vacationers at nearly all the major hotels on the Las Vegas Strip can now slip into Jenna — or Brianna or Kira or Cheyenne — as they slip into their own wives or girlfriends, thanks to a new marketing deal from Vivid Entertainment and Paradise Marketing.
Or as Vivid's press release puts it, "If you get lucky in Las Vegas, Vivid has you covered."
"The condoms are in all the gift shops, prominently displayed," said Vivid's David Schlessinger. "A lot of them have moved all the other brands off the shelves."
"Our success in penetrating the Las Vegas hotel stores is a real indication of the power of the Vivid brand name, since we went up against the well-established condom manufacturers and won," said Dennis Paradise, owner of Paradise Marketing. "It is a double win for us since millions of visitors to Las Vegas see Vivid Condoms on sale and will remember the brand and its quality when they go home."
While Vivid has been selling condoms featuring superstar Jenna Jameson for more than a year, and gradually adding the names of their other contract stars, the move into the Strip hotels is expected to give a tremendous boost to sales of the line.
"We were sold out within three weeks of our introduction" of the Jenna condom, noted Paradise, "and today Vivid condoms are being sold nationally in thousands of convenience stores, drug stores and grocery stores as well as other outlets."
Our graphics are very tasteful but they emphasize a sensuality that fits in with the Las Vegas lifestyle," Paradise added, speaking of the new venture. "The customers like our packaging, which is the first real change in condom packages in the past 30 years. It's hard to surpass photos of Vivid Girls like Jenna Jameson, Briana Banks, Sunrise Adams and Savanna Samson, but it's the Vivid brand name that first catches people's attention."
Actually, the Sunrise and Savanna versions won't be available quite yet, since it takes nearly a year and a half to get any change in condom packaging approved by the Food and Drug Administration, but they're in the works and should be available soon.
Condom use to protect against sexually transmitted disease and prevent unwanted pregnancy has increased by about two-thirds since 1982 among almost all age groups in the U.S., according to the National Center for Health Statistics (NCHS) of the Centers for Disease Control and Prevention (CDC).
But, according to Schlesinger, the penetration of the condoms into the Vegas Strip is only step one. Step two will be Vivid's "Intimacy Kits."
"They'll kind of go alongside the chips, the nuts, the candy and the beverages," Schlessinger described. "There'll be a little Vivid Intimacy Kit with a little bit of lube, a condom, some herbal product. That's what we're working towards."
A list showing all the hotels carrying the Vivid condoms will soon be available on the company's Website.
