VCX Unveils New POP Display

Mike Barbella, former general manager for Vertigo Video, on Friday unveiled a new point of purchase display that he is representing on behalf of the classic adult company, VCX. Barbella presented the displays at the Empire Video Distributors offices in Chatsworth.

“A lot of DVD displays are blocky, intrusive and awkward,” Barbella told AVN.com. “These rotating carousel displays are not only attractive, but they’re incredibly durable.”

The new point of purchase displays are available in two different sizes, a counter-top model that holds 48 DVDs and 5-foot free standing model that holds 144 DVDs. Both carousels can be ordered, full of VCX titles.

“The counter-top can display some of the bestselling titles like Debbie Does Dallas and The Devil and Miss Jones, Sex World and Sex Boat while the large display works and looks great at the end of an aisle,” added Barbella.

In addition to his point of purchase representation, Barbella, a 17-year veteran in the industry, has also recently started his own independent licensing firm. Barbella brokers licensing cable broadcast deals for an array of clients, including VCX, EXP Multimedia, Sex Z Pictures, JM Productions, Chatsworth Pictures, and Evasive Angles.

“I’ve been in the business a long time, and forged a lot of relationships with companies…That has really helped my business now.”

Barbella can be contacted directly at 818.734.4200.

VCX is on the web at www.vcx.com.

Photo by Bonnie LeBlanc.