Traffic Dude has launched the HitPointer geo-targeting solution, which deciphers a Web surfer’s location and directs them accordingly.
HitPointer, powered by Active Net, is a hosted tool that determines the country of origin for Web traffic and gives webmasters the ability to direct that traffic on a per-country basis.
“Typically, webmasters hope the sources that send traffic – whether it’s the search engine, paid advertising, or affiliates – are sending the right traffic to the right offer. That’s typically not the case across the board,” Scott Rabinowitz, president of Traffic Dude, told AVNOnline.com.
“If you’re a site owner – free, paid, or otherwise – you can eliminate the worry of knowing whether or not the traffic you take in is going to be valuable. It’s geo-targeting empowerment for the site owner.”
HitPointer works with JavaScript code, which the webmaster inserts once into a Web page. The webmaster has Web-based control, allowing them to route their users to country-specific content, billing and customer service options via an automated process, which can only help sales.
“The most common way webmasters have dealt with geo targeting solutions and international traffic is to use the geo-targeting built in to their revenue solutions,” Rabinowitz said. “We figure that’s great, but when you use someone else’s revenue solution system with software attached to it, they’ll geo target your traffic, but they want you to send traffic that is geo targeted to their revenue offering, not one that you choose.”
Up to this point, Rabinowitz said, the only other solutions for geo targeting were more-expensive mainstream devices and solutions that required server-level software installation. HitPointer is designed to be a simpler solution.
“In this case, we figured more Web site operators are just as likely to be businesspeople and maybe a little bit less technically savvy as far as the implementation of code,” Rabinowitz said. “We figured we could make a hosted tool that was much less expensive than what was out there, provided it was easy enough to use for more non-technical folks.”
