Third Annual 'Into the Pixel' Contest Opens for Submissions

An art exhibition scheduled to coincide with the Electronic Entertainment Expo (E3Expo) gaming conference in Los Angeles will showcase the electronic gaming industry’s artistic talent.

The amazing artwork familiar to many video gamers has caught the attention of some of the most influential members of the art world. The 2006 Into the Pixel Art Exhibition (ITP) is an exploration and celebration of the art of the video game, juried by interactive entertainment industry veterans and experts from the art establishment.

Now in its third year, ITP has established itself as the primary annual opportunity for computer and video game artists to receive critical review of their creative achievements by both peers in the digital art world and renowned fine-art experts.

Art submissions must be taken from published or soon-to-be-published computer and video games. Entry for ITP is open to members of The Academy of Interactive Arts & Sciences and E3Expo exhibiting companies. Artists may submit up to three original works.

The deadline for submissions is Friday, March 3, at 9 a.m. EST. ITP 2006 will kick-off with a gallery opening and art unveiling reception on Wednesday, May 10, at 5:30 p.m. PST. The ITP Gallery will remain open during E3Expo show hours on May 11 and 12.

The E3Expo is co-producing ITP with AIAS and the Prints & Drawings Council of the Los Angeles County Museum of Art (PDC-LACMA). Jurors include: Kevin Salatino, Curator of Prints & Drawings at the Los Angeles County Museum of Art; Cynthia Burlingham, Director of the Grunwald Center for the Graphic Arts and UCLA/Deputy Director of Collections for the Hammer Museum; Ryan Church, freelance concept artist and former senior art director at Industrial Light & Magic; Caryn Coleman, co-owner and director of the art gallery sixspace and art.blogging.la; Lorne Lanning, president and creative director of Oddworld Inhabitants; Tim Langdell, a professor at the University of Southern California and chairman of EDGE Games; and Louis Marchesano, Curator of Prints & Drawings at the Getty Research Institute.

About E3Expo:

E3Expo is the world’s largest trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet.

E3Expo is a trade event and is not open to the general public. No one under 18 is admitted.

About AIAS:

The Academy of Interactive Arts & Sciences is a nonprofit organization of nearly 8,000 members solely dedicated to serving the entertainment software industry. The mission of the academy is to promote and advance common interests in the worldwide entertainment software community, recognize outstanding achievement in interactive content, enhance the image and awareness of entertainment software, and conduct an annual awards show. The Academy’s board includes senior executives from the major video game companies, including Sony, Nintendo, Electronic Arts, Microsoft, Atari, Take Two, Activision, THQ and Ubisoft. Current members represent such varied fields as art and graphics, animation, acting, interactive design, production, software engineering, sound design and music, testing and quality assurance, video and special effects, editorial and storyline writing, as well as the business segment of the industry.

About LACMA:

Established as an independent institution in 1965, the Los Angeles County Museum of Art has assembled a permanent collection that includes approximately 100,000 works of art spanning the history of art from ancient times to the present.