Saying they see consolidations as a coming and perhaps staying trend in adult cyberspace this year, adult Web traffic mover Consumption Junction has finished buying up long-enough time adult portal SteakandCheese.com.
SteakandCheese.com, a five-year-old adult Website, has been estimated as attracting about 1.5 million unique visitors a month, until the site began a remake earlier this year. Consumption Junction is hoping that plus regular content updates means SteakandCheese.com doubling those unique visitors within six months.
"As with ConsumptionJunction.com, revenue will be generated by selling high-quality traffic to the adult industry," Consumption Junction said of SteakandCheese.com. The SteakandCheese.com remake is expected to be finished within thirty days, keeping the original site feeling but making "a significant number of improvements" to SteakandCheese.com's functionality.
"I'm extremely excited about this move," said Consumption Junction chief operating officer Marc Womack in a statement. "We've perfected our model of content archival and distribution and this is a great opportunity for us to apply it to a site that's already got a strong following. With this acquisition we can now reach even more surfers with our dysfunctional brand of entertainment."
Consumption Junction has been working on its own functionality upgrade and sees the SteakandCheese.com acquisition as adding a test bed for that upgrade as well as hooking up with a much-loved adult Web brand.
Needless to say, Consumption Junction puts its own typically arch spin on the deal. "From the consumer side," said editor Paul Dinin, "if ConsumptionJunction.com is like a car wreck on the Internet that you can't help but look at, the addition of SteakAndCheese.com is like a tractor trailer full of cows colliding into the wreckage. This might get ugly."
The kind of ugly that functions at the Junction.
The SteakandCheese.com deal is one of several acquisitions the Junction plans for the rest of the year in a market expansion strategy, with the Junction seeking "all sizes and types of adult entertainment companies to partner with," according to president Rick Latona.
"In my opinion, the 2003 year will see more consolidation in our industry than in any year past," Latona said, "and we want to be poised to aggressively take advantage of these opportunities as they arise".
