TOYS FOR SERENITY?

Serenity has begun her own adult toy company, bringing it from idea to reality in less than six months.

Las Vegas Novelties are made and designed in Las Vegas. "I actually go on the production line," says the Wicked Pictures contract girl, "checking out the moulds, making sure they're cool, making sure all the plastics are the way I want them, and working with people, saying 'we need to do this, you know.' I'm research: that's the finnest part. We do it all."

The first products - six "Sensual Feel" dildoes designed by Serenity and Jewel De'Nyle, and a mould of Serenity's derriere, arrive 1 September, with a casting of her feet into arches forming an orifice due soon afterward.

"The dildoes have a soft texture, but they have a substantial feel to them," says Serenity. "We feel they're superior to what's out on the market today."

"We don't feel that we've invented the paper clip, but we've perfected it," says her partner, Steve. "The surface is porous and takes lube well, but it doesn't need re-lubing once it's inserted. They can also be washed in a dishwasher."

Prices are expected to be competitive on a high-end level, they say.

"And I actually use the products," Serenity says. "I used two of my toys on one of my Wicked shoots. The girls signed them. They'll go in my Dildo Hall of Fame," she added, chuckling.

She says there's also a Jewel De'Nyle signature series "which I'm very excited about. I think she's really going to go far. We're going to do a butt mold of her, and a vag mould, plus some toys that she's going to develop. We're doing it in a video company kind of way. The girls will be actively involved in the making of products, the promotion, the packaging. They'll be consulted on everything because, in essence, they own a part of their line. Ending on how much they want to put into it, it can take off."

Plans call for company participation by other adult stars, including Jacklyn Lick and newcomers Angel Veil and Heather Bankx. Serenity says all the toys coming out under these girls' names are toys they like to use.

"It's not like, 'You're assigned the anal beads, even though you don't do anal.' It's actually going to be something they designed."

The company also has a deal with Wet, and they'll include sample packets of Wet with their products, she says.