(THROB) 3ob.com announced a new partnership with Opera Telecom, rated first in the U.K.’s Sunday Times Virgin Atlantic’s list of 100 fastest growing companies.
(THROB) president Katie Smith said the partnership means (THROB) can now offer a full suite of marketing strategy capabilities integrated with a top-rated and comprehensive mobile marketing solution.
“This opens up a whole new set of services that we can exclusively offer to our clients," Smith said. "Mobile marketing enables companies to communicate with their customers directly and instantaneously, and its potential is virtually unlimited. We want to help our clients get the most from this new technology including SMS chat, content delivery, mobile number, and data list building.”
(THROB) offers a fully customizable opt-in mobile content strategy which, they said, can be designed to fit any business model. "Solid overall marketing strategies complimented by creative interactive promotions such as mobile campaigns, deliver better results and greater ROI for many companies than traditional forms of marketing." Smith said, adding that text response rates from mobile messaging are five times higher than those of direct mail campaigns. Specifically, SMS chat is predicted as a revenue driver for many years to come.
Opera Telecom delivers mobile content to network operators, including Vodafone Live and Virgin Mobile. Over the next 12 months, Opera Telecom said, they will be pioneering the development of interactive TV formats and mobile video streaming applications for broadcasters around the world.
“With Opera Telecom’s infrastructure and (THROB)’s marketing strategy, planning, and advertising expertise, this partnership is sure to create a winning combination,” Smith said.
For more details, go to 3ob.com.
