LOS ANGELES—Sweetheart Video has signed an exclusive DVD deal with Scala/Playhouse to distribute its line of high-end girl/girl movies in Europe.
The deal is effective immediately and covers Sweetheart Video sales throughout all of Europe.
“We are proud to represent Sweetheart Video for Europe... It is an excellent line,” said Martijn van der Hoven of Scala/Playhouse.
Victoria Montbriand, international sales manager for Sweetheart Video, added, "We're very pleased with the deal. We've been looking for a distributor who could handle our European sales the way we envisioned. We're confident we've found that with Scala/Playhouse."
Montbriand said that vision includes vastly increasing Sweetheart Video's profile in the European market.
"We were looking for a distributor who knows the European market and can represent us properly so the fans can have easy access to the Sweetheart products," she said.
Sweetheart director Nica Noelle said that she gets fan mail from European viewers "almost every day."
"They write to say they love the movies but haven't been able to consistently find them. Now they won't have that problem," Noelle said.
