Conwest Resources, the parent company of Falcon and its family of companies, and Video-on-Demand (VoD) provider Sureflix announced a partnership that will make Sureflix the largest VoD distributor for the gay studio.
Sureflix will stream titles from the Falcon, Jocks, Mustang, and Falcon International Collection brands.
The agreement means a library of exclusive titles will premiere only on the Sureflix network, which includes their flagship site MaleFlixxx.tv.
“This is an exciting day for us,” said Sureflix president Eric Johnson, when announcing the deal. “We have spent the last three years building the world’s best VoD site. To have the world’s top gay brand select us as their partner is a great achievement. The quality and reputation of the Falcon brand enforces and reaffirms the leadership position held by Sureflixin the content delivery industry.”
Falcon has typically been very cautious in distributing their content. This marks the first time in three years the company has expanded its online distribution.
We select our partners very carefully, and we believe Sureflix will quickly prove themselves to be a tried and trusted partner,” said Conwest president Todd Montgomery. “We recognized the value of the pay-per-play business model offered by Sureflix and its flagship site, MaleFlixxx.tv.”
Sureflix will premiere titles from Falcon beginning in February, with new titles released each week. Customers can expect to see frequent online world premieres from Falcon on the MaleFlixxx.tv network, starting with The Recruits, starring Falcon lifetime exclusive Matthew Rush, on February 1.
