America Online, Apple's iTunes Music Store, Expedia.com, and Monster.com found three things about their Super Bowl ads: They were few, far between, and unappreciated, according to USA Today.
The newspaper's sixteenth annual advertising media ranked Expedia and Monster spots during the Super Bowl telecast as being among the least popular of 60 ads, while AOL - which ran four spots on the broadcast - was ranked 14th, 20th, and 29th, regarding its $10 million investment in promoting its TopSpeed feature.
The only other Internet-related spot to place higher than 49th, according to USA Today, was iTunes, in which Pepsi promoted a giveaway of free music downloads from the popular online music store.
One Monster spot ranked as the fifth least-liked spot on the broadcast, the paper said, though chief executive officer Jeff Taylor told the paper he wasn't exactly disappointed, since history shows Monster television spots drive large volumes of traffic during and after the Super Bowl.
"It is so good for us," Taylor told USA Today. "How else can you reach 135 million people in 30 seconds?"
