The adult toy company Stockroom.com has recently acquired Syren, a manufacturer of couture latex designs. Stockroom.com currently manufactures its own line of BDSM and Fetish gear, accounting for approximately 30% of the products the company sells. With the new acquisition of the Syren line, that percentage will increase.
When Syren owner Andy Wilkes, who founded the latex/fetish couture label over 20 years ago, decided to leave Syren to pursue other activities in digital arts, he said he wanted to leave his company in capable hands that would be sure to carry on Syren’s reputation. After discussions between Wilkes and Stockroom.com founder Joel Tucker, the two company heads decided that they could join forces.
Syren is a recognized brand among both fetish fashion enthusiasts and filmmakers who have counted on the company to produce costumes for films such as Batman, Catwoman and Mr. and Mrs. Smith. The new management plans to retain Syren’s entire production team.
"Andy has retired from day-to-day involvement in this business,” said Tucker, “but we have discussed working together on custom designs in the future, and I do expect that will happen. The door remains open with Andy."
To helm this new growth, as well as Syren’s Beverly Blvd. retail site, Stockroom.com has brought on Byron Knight to act as Managing Director of Syren. Knight assures, “Syren’s retail and wholesale operations will continue undisturbed, and will be expanded. We plan to keep Syren well-managed and well-stocked, and we expect that the clientele will fall in love all over again with Syren.”
Even before the new Syren acquisition, Stockroom.com was already going through new growth. This month the company also launched a redesigned Stockroom.com website with a host of new features, including their long-awaited affiliate program, shareable Wishlists, eCards, LiveChat Customer Service, and the KinkWire Celebrity-Moderated Community Forum.
J. Mysterioso, Stockroom’s Production Manager, says, “This is truly a situation of the whole being greater than the sum of the parts. We’re looking forward to creating new designs that will incorporate the best of both worlds”.
Stockroom is on the Web at www.stockroom.com.
