Corporate sponsorship of charities is nothing new and rarely bristled at. It's widely accepted that the practice is both good marketing and public relations for corporations, who gain good will from communities and the media by giving something back, and good for non-profit causes, who are sorely in need of funds. rnrnHowever, some people feel it's a little different when the corporation donating to charity is in the adult entertainment business. rnrnWhen Racers Gentlemen's Club in Sparta recently launched a regional radio advertising campaign touting the topless dance club's charitable deeds and community involvement, the Cincinnati-based anti-pornography organization Citizens for Community Values called the radio ad campaign a thinly veiled attempt to put a pretty face on an ugly industry.rnrn"I would probably call it more of a PR move than any kind of a charitable move," said CCV Vice President David Miller. "They're trying to put on a PR move that they are a contributor to the community when in reality they are a destroyer of the community."rnrnOwner Mike Riportella hopes the spots, airing on six Cincinnati and Louisville radio stations, will increase awareness of the contributions adult entertainment clubs like his make to their communities. rnrn"I think, as a whole, the industry has got somewhat of a black eye -- because some clubs in this part of the country don't operate properly or legally," said Riportella "So when clubs do things to give a little back to their community, it's not recognized as much as it should be." rnrnRacer's Gentlemen's Club has contributed to a number of charitable and community-based initiatives such as sending local students on field trips to the Everglades and raising money for a new fire truck for the town.rnrnFor a related story, click here:
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