SoCalCash Now NaughtyAmerica.com

What you have known as adult Webmaster affiliate program SoCalCash will become NaughtyAmerica.com as of March 22. And the newly re-branded and re-worked program plans to operate from the standpoint of showing what they call the truth about sexuality in "Average Joe" America.

"We feel it was just time to get it a more global name, a name that kind of encompasses more of what we're all about," the company's affiliate manager, who goes only by Mark, told AVN.com. "We think NaughtyAmerica is a brand name the way you would consider Hustler, Playboy, Vivid, or Wicked being brand names."

NaughtyAmerica will promote adult Websites along the line of what Mark calls "your standard boy-girl content," with such names as MyFriendsHotMom.com, MyFirstSexTeacher.com, BookwormBitches, DirtyLatinaMaids, and SouthernCalCoeds, among others.

They plan to pay attention to the small and big Webmasters alike. "We're going to be taking the small Webmasters and making them big," Mark said, "and we're going to be taking the big Webmasters and making them bigger."

The affiliate program for the NaughtyAmerica will work on the basis of 60/40 partnerships with weekly payouts. NaughtyAmerica will also sponsor $250 in traffic to all affiliates "to spend with the traffic sources of their choice," Mark said. The program also includes free hosted galleries and free exclusive content.

NaughtyAmerica has not road-tested the brand in the sense of beta-testing its program site; rather, they took a more casual approach. "We came up with the name and just ran it by people, and we gave people shirts and tested it out that way," Mark said. "Everybody could look at it, it's something you could wear anywhere. It wasn't the name of your typical [adult Website]. It was something we felt had a touch of class, more tongue-in-cheek. And I think America, really, is just kind of naughty in its own way. We have our own naughty little things we like to indulge in."

But NaughtyAmerica also plans to draw a line between mere naughtiness and what they consider degrading.

"We’ve been in this business for four or five years and seen it change," Mark said. "We intend to align ourselves with the names out there that want to follow the rules, play it by the book. We don't believe in pushing the envelope. We believe in appealing to the everyday, ordinary Joe, who doesn't have to feel guilt or shame about buying our content. And that's something our Webmasters can take pride in.

"We don't believe in directly degrading women," he continued. "We believe in just showing the truth about sexuality in the average America. We have, I think, a very good understanding of what works and what doesn't, of how things can be sold, of how you can really keep the Webmaster happy. That's something we specialize in."

And the new NaughtyAmerica isn't looking just for what Mark called the Webmasters who are "just going to send up 20 hits and make a sale and leave. We're looking for Webmasters who are in it for the long haul. We want to work with Webmasters who want to make a career out of this."

They're not afraid to bring up incentives in that regard, either. Beginning April 1 – Mark swears this is no April Fool's joke – NaughtyAmerica will sponsor the first 20 Webmasters to send four signups "and they contact us that they've done this," and those will receive $250 in free traffic from a source of their choice.

In a bid to reach out to the international Webmaster, NaughtyAmerica will also sponsor foreign Webmasters for ePassporte accounts "that we will pick up the tab for, so they can receive their money instantly every week, too."

For more information, visit NaughtyAmerica.com on the Web as of 22 March; or, call (619) 237-5014.