In today’s crowded Adult market, finding a new niche for which to create videos can be as difficult as finding an untapped gold mine — and just as lucrative.
Smash Pictures feels that they’ve hit a bonanza with their Cameltoe Perversions series, a line that caters to men and women who are fascinated with the visible, V-shaped impression of labias known as cameltoes, so named because the shape is said to resemble a camel’s toe.
“We were doing searches for fetishes and perversions on Google that weren’t being touched and cameltoe turned up,” Stuart Wall, general manager of Smash Pictures, told AVN.com.
The initial volume of the series was released in May, meaning five months passed until the release of Cameltoe Perversions #2, already in stores. “We wanted take out time when trying out new concepts — but looking at the numbers for the first one, and what we’ve already done with this one, we’re very confident in this series,” Wall said.
Cameltoes are especially prominent when tight clothes are worn, a fact that didn’t escape Dick, the mono-named director who shot Cameltoe Perversions #2. Each scene in the video begins with close-ups of a cameltoe hugged tightly by shorts and panties.
Picking a micro-niche creates easy marketing opportunities. Smash was able to spread the word about their cameltoe series by notifying Web-based communities like Cameltoe.com, a site dedicated to cameltoes that was sent a preview copy of the debut volume of the series.
“They plugged the hell out of it. They really loved our first video and they’re going to love this one as well,” Wall said. “These guys worship cameltoe. If we made them happy — and we did — you know we’re doing something right with it.”
Not that you need to be a full-fledged cameltoe devotee to enjoy the series. After the intro to each scene, there’s still the hardcore sex that Smash is known for.
XRCO Starlet of the Year Lauren Phoenix presents her own cameltoe on the box cover of Cameltoe Perversions #2, as well as the video. Other performers in the video include Jezebel Bond, Nikki Loren, Marie Luv and Avena Lee.
Cameltoe Perversions #2 is now in stores.
Check out smashpictures.com for more information. For sales inquiries, contact Stuart Wall at 866-772-7219x104, or e-mail [email protected]
