CHATSWORTH, Calif.—In preparation for the September 20 launch of Fifty Shades of Grey: A XXX Adaption, Smash Pictures has added something new to its marketing arsenal: its first countertop point-of-purchase display.
In addition to creating a showcase for Smash’s Fifty Shades—an adult take on E.L. James’ best-selling novel that stars Allie Haze as innocent young Anastasia Steele and Ryan Driller as the enigmatic and kinky Christian Grey—the POP display will hold 15 of the studio’s other parody and romance titles.
“This is our very first counter POP display,” Smash Pictures vice president Stuart Wall said. “In the past we've done shelf talkers. This is something unique, which is appealing to the novelty world too.”
As anyone in adult must know by now, pleasure boutiques around the country have experienced huge sales growth for any items mentioned in the best-selling trilogy, which means that even retailers who don’t stock adult DVDs may be interested in this title.
According to Wall, Smash’s preorders prove this point. “A large portion of our pre-books are from new novelty customers that only stock toys, vibes, etc.,” Wall said. “Just with the great cross appeal of this film and the novelties being made in reference to this film, the DVD goes hand in hand. We’re very pleased to have the support we're receiving from novelty stores worldwide for this much-anticipated release.
The displays can be requested when ordering the DVD, which was written and directed by Jim Powers and also features Julia Ann, Alexis Ford and Jaslene Jade. To order, call (866) 772-7219, or email [email protected].
