Playboy Radio is coming to Sirius Satellite Radio in early 2006, according to Media Week.
Through an agreement with Playboy Enterprises, Sirius will launch a 24/7 channel featuring new, live programming originally created for the radio service, Media Week reported.
The deal with Sirius is round two in satellite radio for Playboy, which originally launched a channel on XM Satellite Radio in September 2002.
XM's offering was a premium channel, which never quite gained traction, the story said. The contract with XM expired last year.
The publication reported that Sirius will offer Playboy at no additional cost, but subscribers will need to "opt-in" for the channel via phone or the Internet. Subscribers can also block the channel through its parental control system. The new channel will originate from Playboy's Andrita Studio in Los Angeles with remotes from the Playboy Mansion, according to the report.
Personalities and elements from the Playboy magazine, the Website and Playboy TV, Playboy Playmates, Playboy editors, will have a regular presence on the channel, including founder Hugh Hefner who will have a regular segment in The Playboy Radio Morning Show called "Ask Hef Anything."
