Sin City Creates Mayhem Europe

Sin City Entertainment has announced the creation of Mayhem Europe, which will be the exclusive distributor of all the hardcore gonzo imprint titles from Mayhem for the European continent excluding only the United Kingdom.

Mayhem and Ali Azeni, best known for distributing Anabolic Europe, have formed a partnership that they expect will solidify the Mayhem brand overseas.

"It's difficult to find the right kind of arrangement that addresses all of our concerns and interests yet still accommodates our primary goals," Sin City General Manager Scott Justice explained.

"Ali brings not only a wealth of expertise and experience into the partnership but also trust in regards to the fidelity of our brand equity. When such a rare opportunity presents itself it makes for an exciting business venture."

The deal is slated to begin with Wednesday’s release of Jim Powers sequel, Ass Fucked 2, followed by Aurora Snow's March 30, interracial release, Back to Black: Retribution. From there it will steamroll forward as Mayhem's release schedule increases to four titles a month beginning in April.

For European sales information, contact Azeni by dialing internationally at 0033 (1) 46 49 31 44 or e-mail [email protected].