Sharon Mitchell Calls for 'Seal of Approval' in <i>The New York Times</i>

AIM Healthcare Foundation executive director Sharon Mitchell suggests that the only way to get production companies to accept a condom-only policy is by hitting them where it counts – their bottom line.

In an editorial that ran in the Sunday edition of The New York Times Mitchell calls for a “seal of approval” to reward production companies that practice safe workplace and healthcare policies.

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“Most mainstream companies don't like to discuss their lucrative dirty secret — that they make huge profits off sex films,” Mitchell wrote. “But if hotel chains like Hilton and Marriott, and cable companies like Time Warner and Comcast, showed only those films with the seal of approval, filmmakers would have a financial incentive to follow the rules.“

Mitchell argues that any attempt by the government to enforce a condom-mandatory policy would simply drive companies opposed to the safety standard to produce their work underground – where they could possibly begin to work without even testing requirements, the only real precaution that currently exists in adult.

Mitchell suggests that the Occupational Safety and Health Administration, state and federal health departments, and AIM should work together to create standards that companies would need to meet in order to use the seal on their products.