Shane’s World Studios is now invading California Exotic Novelties with a new licensing agreement that lends the reality porn studio’s brand for use on adult novelties for the first time.
Noting the national media attention that the studio received for their college-oriented Shane’s World series, Cal Exotics director of marketing Al Bloom explained that Shane's World made the perfect addition to the Cal Exotics family. "Shane's World has really carved their own niche into the adult video marketplace and we feel confident that through our resources we will help strengthen the Shane's World Studios brand," Bloom said.
Shane's World president Jennie Grant was thrilled to have signed with Cal Exotics. “To be included with their licensee's – truly, the finest adult has to offer – is very gratifying,” she said.
“I also have a tremendous amount of respect for Al and Susan [California Exotic Novelties' president Susan Colvin]. As a woman trying to make a mark in this adult industry, I admire her – both personally and professionally," Grant added.
Colvin also sees a tremendous amount of potential in the newly-formed relationship.
“Shane's World Studios has certainly done a wonderful job marketing themselves and I feel confident that we can stay true to their target demographic and develop a fun and exciting product line,” Colvin said.
The "target demographic" alluded to involves Shane's World’s strong presence on college campuses throughout the country.
"We've enjoyed a tremendous amount of success with the college crowd and we plan on staying loyal to them. Our toy line will be designed with them in mind," ensured Grant.
